
Below are some types of subathons that you may want to consider. If hosting a Twitch subathon is something that you think you and your audience would enjoy, don’t allow the numbers to deter you. However, subathons are not just for the biggest names in the streaming world -they can be an excellent way for smaller streamers to grow their audience and build community. As of March 2023, rising Twitch star Kai Cenat has since broken the record and currently holds the title for the most subscribers on Twitch. Historically, subathons have been most popular amongst more prominent streamers like Ludwig, who in 2018 surpassed 273,000 paying subscribers after hosting a 30-day subathon. To keep the subathon on a high, streamers often find activities to keep viewers engaged, such as playing games, offering giveaways, or performing various challenges, like eating unbearable spicy foods-anything to keep their audience entertained and more subscribers coming. A subathon quite literally relies on audience engagement to keep going. Subathons are more than just streaming marathons they’re community-driven virtual events encouraging engagement and participation. The longer the stream goes on, the more subs the streamer gets, and the longer the subathon lasts.

Where things get interesting is each new sub adds time to the subathon clock, which keeps the stream going until the clock runs out.


During this time, viewers can “sub” or “subscribe” to the streamer’s channel, providing them with various benefits, such as ad-free viewing, custom emotes, and exclusive content. In a nutshell, a Twitch subathon is a marathon event where a streamer broadcasts continuously for an extended period, usually 24 hours or more. If you’re a newer viewer, you may be wondering what exactly is a subathon, and why are they so popular? If you’re a long-time fan of watching Twitch streams, you may be familiar with subathons.
